Digital & Social Impact Blog | M7 Social Project

LEGO® Serious Play®: the Customer Journey from Awareness to Advocacy Starts with a Single Brick

Mary Elizabeth Wieder

May 5
3 min

LEGO® Serious Play®: the Customer Journey from Awareness to Advocacy Starts with a Single Brick

“Put four LEGO® bricks together at random. You have 30 seconds”. These were the instructions I gave my marketing students as we dove into...

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8 days in America: How I used ChatGPT for Work (and Play!)

Mary Elizabeth Wieder

Apr 17
3 min

8 days in America: How I used ChatGPT for Work (and Play!)

Well, ChatGPT is banned in Italy over potential data privacy concerns. So just as I was starting to take an interest in ChatGPT for...

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Mary Elizabeth Wieder

Jan 30
4 min

2023: Another year, another Book List

Why keep an annual book list? Every new year start, most of my colleagues and friends are vowing to read more, and since knowledge is...

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Defining Marketing Strategy with LEGO® Serious Play®: Buyer Personas, Customer Journeys and more!

Mary Elizabeth Wieder

Nov 29, 2022
3 min

Defining Marketing Strategy with LEGO® Serious Play®: Buyer Personas, Customer Journeys and more!

Once of the benefits of being a professor is getting to test out metholodogies and research along with your students. As a professor of...

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LEGO® Serious Play® for Individual Goal and Objective Setting

Mary Elizabeth Wieder

Aug 2, 2022
2 min

LEGO® Serious Play® for Individual Goal and Objective Setting

Objective-setting has become a fundamental strategic element for most organizations. They rely on schemes like OKR (Objectives and Key...

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Why Design Thinking is Helping Companies get to Market Quicker and Smarter

Mary Elizabeth Wieder

Jul 8, 2022
3 min

Why Design Thinking is Helping Companies get to Market Quicker and Smarter

I had a rather unusual conversation with a client recently while preparing a workshop: the client wanted to explore innovative market...

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LEGO® Serious Play Workshop for SASP: Teambuilding. Future Growth. Big Picture.

Mary Elizabeth Wieder

May 31, 2022
5 min

LEGO® Serious Play Workshop for SASP: Teambuilding. Future Growth. Big Picture.

When you think of professional development, growth and goal setting, does “play” come to mind? M7 Social Project recently introduced...

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Mary Elizabeth Wieder

Feb 4, 2022
7 min

M7 Book List 2022

Time to start the annual Book List with my reads for this year! I don't have a particular method for how I choose my books. I like a mix...

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Cheers to 37! A Birthday with (Social) Impact...

Mary Elizabeth Wieder

Aug 28, 2021
3 min

Cheers to 37! A Birthday with (Social) Impact...

Not only are birthdays an occasion to connect and celebrate with friends and relatives, it's also time to reflect on another trip around...

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Diversity & Inclusion: Putting more women in leadership positions should be a strategy

Mary Elizabeth Wieder

Mar 15, 2021
3 min

Diversity & Inclusion: Putting more women in leadership positions should be a strategy

While March 8th is officially known as International Women’s Day, the whole month of March tends to be dedicated to “honoring” women. So,...

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What is a “corporate” social impact project?

Mary Elizabeth Wieder

Feb 12, 2021
3 min

What is a “corporate” social impact project?

Might social impact strategies just save the world? It’s hopeful thinking, but the truth is that social impact gives businesses and...

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Hooray for Data-Driven Marketing! But who is protecting data and how? | Marketing Privacy

Mary Elizabeth Wieder

Feb 5, 2021
4 min

Hooray for Data-Driven Marketing! But who is protecting data and how? | Marketing Privacy

The field of marketing has been revolutionized, through disruptive technology and social sharing platforms, to become the data-driven...

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Strategic, Fast and Social: The Rise of Staff-On-Demand and what it means for Marketing

Mary Elizabeth Wieder

Jan 20, 2021
4 min

Strategic, Fast and Social: The Rise of Staff-On-Demand and what it means for Marketing

The very nature of the workplace is changing. Companies want top talent to guide strategies that create both economic and social value....

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M7 Social Project among WomenX Impact Summit ambassador partners in Italy

Mary Elizabeth Wieder

Jan 7, 2021
4 min

M7 Social Project among WomenX Impact Summit ambassador partners in Italy

WomenX Impact Summit comes to Bologna, Italy this September making women protagonists of a discussion around #entrepreneurship, work and...

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Mary Elizabeth Wieder

Jan 7, 2021
7 min

M7 Book List 2021

My book choices are often a reflection of my goals for the year, and this year the idea is to challenge myself to be better, to rise to...

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Marketing in 2021: What does it mean to be digital and have a social impact?

Mary Elizabeth Wieder

Jan 5, 2021
3 min

Marketing in 2021: What does it mean to be digital and have a social impact?

Why is creating social impact the next step in expanding your digital strategy? #socialimpact If you ask most companies what their...

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Mary Elizabeth Wieder

Mar 24, 2020
2 min

Book List 2020

In this post I will keep an ongoing list of the books I read throughout the year with some comments along the way. Happy reading and...

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