Mary Elizabeth Wieder
My 24-Hour Day: how LEGO® Serious Play® helps clarify Priorities vs Direction
I recently had the chance to conduct a LEGO® Serious Play® workshop for the Mentoring program of Verona Professional Women Networking,...
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Mary Elizabeth Wieder
- Nov 8
- 10 min
My NYC Marathon Journey: the pinnacle of a global career
Over the course of 42.192km (26.2 miles) through the five boroughs of New York City, my first full marathon was a testament to the impact...
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Mary Elizabeth Wieder
- Oct 4
- 4 min
Using LEGO® to analyze LEGO®: from core product to global marketing mix
What does a professor do with a group of international marketing students during a hot Friday afternoon lesson on foreign marketing mix...
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Mary Elizabeth Wieder
- Jun 21
- 4 min
The Power of Sustainability, Social Impact, and Marketing: A Triple Win (also in the classroom!)
Last week in my International Marketing class at USAC Verona, I did a dedicated lesson on sustainability, social impact and marketing...
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Mary Elizabeth Wieder
- May 5
- 3 min
LEGO® Serious Play®: the Customer Journey from Awareness to Advocacy Starts with a Single Brick
“Put four LEGO® bricks together at random. You have 30 seconds”. These were the instructions I gave my marketing students as we dove into...
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Mary Elizabeth Wieder
- Apr 17
- 3 min
8 days in America: How I used ChatGPT for Work (and Play!)
Well, ChatGPT is banned in Italy over potential data privacy concerns. So just as I was starting to take an interest in ChatGPT for...
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Mary Elizabeth Wieder
- Jan 30
- 8 min
2023: Another year, another Book List
Why keep an annual book list? Every new year start, most of my colleagues and friends are vowing to read more, and since knowledge is...
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Mary Elizabeth Wieder
- Nov 29, 2022
- 3 min
Defining Marketing Strategy with LEGO® Serious Play®: Buyer Personas, Customer Journeys and more!
Once of the benefits of being a professor is getting to test out metholodogies and research along with your students. As a professor of...
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Mary Elizabeth Wieder
- Aug 2, 2022
- 2 min
LEGO® Serious Play® for Individual Goal and Objective Setting
Objective-setting has become a fundamental strategic element for most organizations. They rely on schemes like OKR (Objectives and Key...
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Mary Elizabeth Wieder
- Jul 8, 2022
- 3 min
Why Design Thinking is Helping Companies get to Market Quicker and Smarter
I had a rather unusual conversation with a client recently while preparing a workshop: the client wanted to explore innovative market...
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Mary Elizabeth Wieder
- May 31, 2022
- 5 min
LEGO® Serious Play Workshop for SASP: Teambuilding. Future Growth. Big Picture.
When you think of professional development, growth and goal setting, does “play” come to mind? M7 Social Project recently introduced...
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Mary Elizabeth Wieder
- Feb 4, 2022
- 7 min
M7 Book List 2022
Time to start the annual Book List with my reads for this year! I don't have a particular method for how I choose my books. I like a mix...
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Mary Elizabeth Wieder
- Aug 28, 2021
- 3 min
Cheers to 37! A Birthday with (Social) Impact...
Not only are birthdays an occasion to connect and celebrate with friends and relatives, it's also time to reflect on another trip around...
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Mary Elizabeth Wieder
- Mar 15, 2021
- 3 min
Diversity & Inclusion: Putting more women in leadership positions should be a strategy
While March 8th is officially known as International Women’s Day, the whole month of March tends to be dedicated to “honoring” women. So,...
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Mary Elizabeth Wieder
- Feb 12, 2021
- 3 min
What is a “corporate” social impact project?
Might social impact strategies just save the world? It’s hopeful thinking, but the truth is that social impact gives businesses and...
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Mary Elizabeth Wieder
- Feb 5, 2021
- 4 min
Hooray for Data-Driven Marketing! But who is protecting data and how? | Marketing Privacy
The field of marketing has been revolutionized, through disruptive technology and social sharing platforms, to become the data-driven...
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Mary Elizabeth Wieder
- Jan 20, 2021
- 4 min
Strategic, Fast and Social: The Rise of Staff-On-Demand and what it means for Marketing
The very nature of the workplace is changing. Companies want top talent to guide strategies that create both economic and social value....
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Mary Elizabeth Wieder
- Jan 7, 2021
- 4 min
M7 Social Project among WomenX Impact Summit ambassador partners in Italy
WomenX Impact Summit comes to Bologna, Italy this September making women protagonists of a discussion around #entrepreneurship, work and...
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Mary Elizabeth Wieder
- Jan 7, 2021
- 7 min
M7 Book List 2021
My book choices are often a reflection of my goals for the year, and this year the idea is to challenge myself to be better, to rise to...
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Mary Elizabeth Wieder
- Jan 5, 2021
- 3 min
Marketing in 2021: What does it mean to be digital and have a social impact?
Why is creating social impact the next step in expanding your digital strategy? #socialimpact If you ask most companies what their...
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