Mary Elizabeth Wieder
World Nutella Day and an International Marketing Lesson on Promotional Lifecycles
In case anyone needed another justified reason to eat Nutella, today, February 5th, is World Nutella Day, a day where Nutella lovers can...
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Mary Elizabeth Wieder
- Jan 17
- 9 min
Parità di genere aziendale: non solo giustizia sociale, ma strategia a lungo termine
È giunto il momento per le aziende di decidere se sono disposte a investire nella parità di genere come vero e proprio motore del business.
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Mary Elizabeth Wieder
- Jan 10
- 9 min
Book List 2024: the annual list of knowledge and storytelling
Every new year, many people claim "I want to read more". It's a great resolution on the surface, but the truth is we are actually reading...
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Mary Elizabeth Wieder
- Dec 11, 2023
- 3 min
An Ambitio(us) 2024: an approach to Women-First Marketing
2023 was another fun year for me in the consulting world getting to work with a global range of clients in different B2B sectors. It may...
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Mary Elizabeth Wieder
- Dec 1, 2023
- 5 min
LEGO® Serious Play® Workshop: the power of Metaphor and Storytelling for Product Positioning
As I wrap up another semester of International Marketing with USAC Verona, one of our last lessons was the famous LEGO® Serious Play®...
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Mary Elizabeth Wieder
- Nov 23, 2023
- 5 min
My 24-Hour Day: how LEGO® Serious Play® helps clarify Priorities vs Direction
I recently had the chance to conduct a LEGO® Serious Play® workshop for the Mentoring program of Verona Professional Women Networking,...
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Mary Elizabeth Wieder
- Nov 8, 2023
- 10 min
My NYC Marathon Journey: the pinnacle of a global career
Over the course of 42.192km (26.2 miles) through the five boroughs of New York City, my first full marathon was a testament to the impact...
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Mary Elizabeth Wieder
- Oct 4, 2023
- 4 min
Using LEGO® to analyze LEGO®: from core product to global marketing mix
What does a professor do with a group of international marketing students during a hot Friday afternoon lesson on foreign marketing mix...
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Mary Elizabeth Wieder
- Jun 21, 2023
- 4 min
The Power of Sustainability, Social Impact, and Marketing: A Triple Win (also in the classroom!)
Last week in my International Marketing class at USAC Verona, I did a dedicated lesson on sustainability, social impact and marketing...
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Mary Elizabeth Wieder
- May 5, 2023
- 3 min
LEGO® Serious Play®: the Customer Journey from Awareness to Advocacy Starts with a Single Brick
“Put four LEGO® bricks together at random. You have 30 seconds”. These were the instructions I gave my marketing students as we dove into...
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Mary Elizabeth Wieder
- Apr 17, 2023
- 3 min
8 days in America: How I used ChatGPT for Work (and Play!)
Well, ChatGPT is banned in Italy over potential data privacy concerns. So just as I was starting to take an interest in ChatGPT for...
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Mary Elizabeth Wieder
- Jan 30, 2023
- 9 min
2023: Another year, another Book List
Why keep an annual book list? Every new year start, most of my colleagues and friends are vowing to read more, and since knowledge is...
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Mary Elizabeth Wieder
- Nov 29, 2022
- 3 min
Defining Marketing Strategy with LEGO® Serious Play®: Buyer Personas, Customer Journeys and more!
Once of the benefits of being a professor is getting to test out metholodogies and research along with your students. As a professor of...
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Mary Elizabeth Wieder
- Aug 2, 2022
- 2 min
LEGO® Serious Play® for Individual Goal and Objective Setting
Objective-setting has become a fundamental strategic element for most organizations. They rely on schemes like OKR (Objectives and Key...
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Mary Elizabeth Wieder
- Jul 8, 2022
- 3 min
Why Design Thinking is Helping Companies get to Market Quicker and Smarter
I had a rather unusual conversation with a client recently while preparing a workshop: the client wanted to explore innovative market...
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Mary Elizabeth Wieder
- May 31, 2022
- 5 min
LEGO® Serious Play Workshop for SASP: Teambuilding. Future Growth. Big Picture.
When you think of professional development, growth and goal setting, does “play” come to mind? M7 Social Project recently introduced...
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Mary Elizabeth Wieder
- Feb 4, 2022
- 7 min
M7 Book List 2022
Time to start the annual Book List with my reads for this year! I don't have a particular method for how I choose my books. I like a mix...
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Mary Elizabeth Wieder
- Aug 28, 2021
- 3 min
Cheers to 37! A Birthday with (Social) Impact...
Not only are birthdays an occasion to connect and celebrate with friends and relatives, it's also time to reflect on another trip around...
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Mary Elizabeth Wieder
- Mar 15, 2021
- 3 min
Diversity & Inclusion: Putting more women in leadership positions should be a strategy
While March 8th is officially known as International Women’s Day, the whole month of March tends to be dedicated to “honoring” women. So,...
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Mary Elizabeth Wieder
- Feb 12, 2021
- 3 min
What is a “corporate” social impact project?
Might social impact strategies just save the world? It’s hopeful thinking, but the truth is that social impact gives businesses and...
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