LEGO Workshop

Mary Elizabeth Wieder

LEGO® Serious Play®: the Customer Journey from Awareness to Advocacy Starts with a Single Brick

“Put four LEGO® bricks together at random. You have 30 seconds”. These were the instructions I gave my marketing students as we dove into...

Mary Elizabeth Wieder

Defining Marketing Strategy with LEGO® Serious Play®: Buyer Personas, Customer Journeys and more!

Once of the benefits of being a professor is getting to test out metholodogies and research along with your students. As a professor of...

Mary Elizabeth Wieder

LEGO® Serious Play® for Individual Goal and Objective Setting

Objective-setting has become a fundamental strategic element for most organizations. They rely on schemes like OKR (Objectives and Key...

Mary Elizabeth Wieder

LEGO® Serious Play Workshop for SASP: Teambuilding. Future Growth. Big Picture.

When you think of professional development, growth and goal setting, does “play” come to mind? M7 Social Project recently introduced...