LEGO Workshop

Mary Elizabeth Wieder

Dec 1, 20235 min

LEGO® Serious Play® Workshop: the power of Metaphor and Storytelling for Product Positioning

As I wrap up another semester of International Marketing with USAC Verona, one of our last lessons was the famous LEGO® Serious Play®...

Mary Elizabeth Wieder

Nov 23, 20235 min

My 24-Hour Day: how LEGO® Serious Play® helps clarify Priorities vs Direction

I recently had the chance to conduct a LEGO® Serious Play® workshop for the Mentoring program of Verona Professional Women Networking,...

Mary Elizabeth Wieder

Oct 4, 20234 min

Using LEGO® to analyze LEGO®: from core product to global marketing mix

What does a professor do with a group of international marketing students during a hot Friday afternoon lesson on foreign marketing mix...

Mary Elizabeth Wieder

May 5, 20233 min

LEGO® Serious Play®: the Customer Journey from Awareness to Advocacy Starts with a Single Brick

“Put four LEGO® bricks together at random. You have 30 seconds”. These were the instructions I gave my marketing students as we dove into...

Mary Elizabeth Wieder

Nov 29, 20223 min

Defining Marketing Strategy with LEGO® Serious Play®: Buyer Personas, Customer Journeys and more!

Once of the benefits of being a professor is getting to test out metholodogies and research along with your students. As a professor of...

Mary Elizabeth Wieder

Aug 2, 20222 min

LEGO® Serious Play® for Individual Goal and Objective Setting

Objective-setting has become a fundamental strategic element for most organizations. They rely on schemes like OKR (Objectives and Key...

Mary Elizabeth Wieder

May 31, 20225 min

LEGO® Serious Play Workshop for SASP: Teambuilding. Future Growth. Big Picture.

When you think of professional development, growth and goal setting, does “play” come to mind? M7 Social Project recently introduced...