Marketing and Social Impact

Mary Elizabeth Wieder

World Nutella Day and an International Marketing Lesson on Promotional Lifecycles

In case anyone needed another justified reason to eat Nutella, today, February 5th, is World Nutella Day, a day where Nutella lovers can...

Mary Elizabeth Wieder

Parità di genere aziendale: non solo giustizia sociale, ma strategia a lungo termine

È giunto il momento per le aziende di decidere se sono disposte a investire nella parità di genere come vero e proprio motore del business.

Mary Elizabeth Wieder

My NYC Marathon Journey: the pinnacle of a global career

Over the course of 42.192km (26.2 miles) through the five boroughs of New York City, my first full marathon was a testament to the impact...

Mary Elizabeth Wieder

The Power of Sustainability, Social Impact, and Marketing: A Triple Win (also in the classroom!)

Last week in my International Marketing class at USAC Verona, I did a dedicated lesson on sustainability, social impact and marketing...

Mary Elizabeth Wieder

Diversity & Inclusion: Putting more women in leadership positions should be a strategy

While March 8th is officially known as International Women’s Day, the whole month of March tends to be dedicated to “honoring” women. So,...

Mary Elizabeth Wieder

What is a “corporate” social impact project?

Might social impact strategies just save the world? It’s hopeful thinking, but the truth is that social impact gives businesses and...

Mary Elizabeth Wieder

Strategic, Fast and Social: The Rise of Staff-On-Demand and what it means for Marketing

The very nature of the workplace is changing. Companies want top talent to guide strategies that create both economic and social value....

Mary Elizabeth Wieder

Book List 2020

In this post I will keep an ongoing list of the books I read throughout the year with some comments along the way. Happy reading and...