Marketing and Social Impact

Mary Elizabeth Wieder

The Power of Sustainability, Social Impact, and Marketing: A Triple Win (also in the classroom!)

Last week in my International Marketing class at USAC Verona, I did a dedicated lesson on sustainability, social impact and marketing...

Mary Elizabeth Wieder

Diversity & Inclusion: Putting more women in leadership positions should be a strategy

While March 8th is officially known as International Women’s Day, the whole month of March tends to be dedicated to “honoring” women. So,...

Mary Elizabeth Wieder

What is a “corporate” social impact project?

Might social impact strategies just save the world? It’s hopeful thinking, but the truth is that social impact gives businesses and...

Mary Elizabeth Wieder

Strategic, Fast and Social: The Rise of Staff-On-Demand and what it means for Marketing

The very nature of the workplace is changing. Companies want top talent to guide strategies that create both economic and social value....

Mary Elizabeth Wieder

Book List 2020

In this post I will keep an ongoing list of the books I read throughout the year with some comments along the way. Happy reading and...