Mary Elizabeth WiederDec 1, 20235 minLEGO® Serious Play® Workshop: the power of Metaphor and Storytelling for Product PositioningAs I wrap up another semester of International Marketing with USAC Verona, one of our last lessons was the famous LEGO® Serious Play®...
Mary Elizabeth WiederMay 31, 20225 minLEGO® Serious Play Workshop for SASP: Teambuilding. Future Growth. Big Picture.When you think of professional development, growth and goal setting, does “play” come to mind? M7 Social Project recently introduced...
Mary Elizabeth WiederJan 20, 20214 minStrategic, Fast and Social: The Rise of Staff-On-Demand and what it means for MarketingThe very nature of the workplace is changing. Companies want top talent to guide strategies that create both economic and social value....
Mary Elizabeth WiederJan 5, 20213 minMarketing in 2021: What does it mean to be digital and have a social impact?Why is creating social impact the next step in expanding your digital strategy? #socialimpact If you ask most companies what their...