Mary Elizabeth WiederJun 21, 20234 minThe Power of Sustainability, Social Impact, and Marketing: A Triple Win (also in the classroom!)Last week in my International Marketing class at USAC Verona, I did a dedicated lesson on sustainability, social impact and marketing...
Mary Elizabeth WiederMar 15, 20213 minDiversity & Inclusion: Putting more women in leadership positions should be a strategyWhile March 8th is officially known as International Women’s Day, the whole month of March tends to be dedicated to “honoring” women. So,...
Mary Elizabeth WiederFeb 12, 20213 minWhat is a “corporate” social impact project? Might social impact strategies just save the world? It’s hopeful thinking, but the truth is that social impact gives businesses and...