Marketing
Audit, Research and Strategy
- Full marketing audit of current processes and activities
- Marketing Strategy and Plan
- Stakeholder Interviews and Report
- Competitor Analysis
- Lead Funnel Analysis
1
Marketing in
Outsourcing
- Fractional CMO/Marketing Director
- Marketing Lead for particular industries of expertise: life sciences, tech and SaaS, non-profit
2
Marketing &
Innovation Strategy
- Idea generation and design through workshops and design thinking techniques
- Market research and Sprint market testing
- Implementation strategy
- Social impact business model design
3
Marketing for
Content Creation and Growth
- Copywriting and copyediting in English and Italian
- Website, social media and marketing collaterial creation and editorial calendars
- Translations and Copy Editing Italian-English
4
Marketing
Lead Funnel
- Defining Lead Funnels for B2B from Contact to Client
- CRM Strategy Definition and Management
5
Marketing
Privacy Compliance
- Drafting policies for GDPR and privacy compliance for marketing activities
- Consultancy for marketing privacy related activities and operations
- CRM management
- In Europe: Data Protection Representative (DPR) if necessary
6
Marketing
Training and Workshops
- Course in English or Italian in marketing principles, business communications and social media management
- LinkedIn for sales teams workshops
- Design Thinking workshops
- LEGO® Serious Play workshops
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