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Book List 2025: an educational and emotional reading journey
This post will document the books I read throughout the year and my honest reviews of them. I hope to engage in more educational and...
Mary Elizabeth Wieder
Jan 82 min read
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World Nutella Day and an International Marketing Lesson on Promotional Lifecycles
In case anyone needed another justified reason to eat Nutella, today, February 5th, is World Nutella Day, a day where Nutella lovers can...
Mary Elizabeth Wieder
Feb 5, 20244 min read
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Parità di genere aziendale: non solo giustizia sociale, ma strategia a lungo termine
È giunto il momento per le aziende di decidere se sono disposte a investire nella parità di genere come vero e proprio motore del business.
Mary Elizabeth Wieder
Jan 17, 20249 min read
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Book List 2024: the annual list of knowledge and storytelling
Every new year, many people claim "I want to read more". It's a great resolution on the surface, but the truth is we are actually reading...
Mary Elizabeth Wieder
Jan 10, 202410 min read
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An Ambitio(us) 2024: an approach to Women-First Marketing
2023 was another fun year for me in the consulting world getting to work with a global range of clients in different B2B sectors. It may...
Mary Elizabeth Wieder
Dec 11, 20233 min read
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LEGO® Serious Play® Workshop: the power of Metaphor and Storytelling for Product Positioning
As I wrap up another semester of International Marketing with USAC Verona, one of our last lessons was the famous LEGO® Serious Play®...
Mary Elizabeth Wieder
Dec 1, 20235 min read
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My 24-Hour Day: how LEGO® Serious Play® helps clarify Priorities vs Direction
I recently had the chance to conduct a LEGO® Serious Play® workshop for the Mentoring program of Verona Professional Women Networking,...
Mary Elizabeth Wieder
Nov 23, 20235 min read
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My NYC Marathon Journey: the pinnacle of a global career
Over the course of 42.192km (26.2 miles) through the five boroughs of New York City, my first full marathon was a testament to the impact...
Mary Elizabeth Wieder
Nov 8, 202310 min read
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Using LEGO® to analyze LEGO®: from core product to global marketing mix
What does a professor do with a group of international marketing students during a hot Friday afternoon lesson on foreign marketing mix...
Mary Elizabeth Wieder
Oct 4, 20234 min read
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The Power of Sustainability, Social Impact, and Marketing: A Triple Win (also in the classroom!)
Last week in my International Marketing class at USAC Verona, I did a dedicated lesson on sustainability, social impact and marketing...
Mary Elizabeth Wieder
Jun 21, 20234 min read
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LEGO® Serious Play®: the Customer Journey from Awareness to Advocacy Starts with a Single Brick
“Put four LEGO® bricks together at random. You have 30 seconds”. These were the instructions I gave my marketing students as we dove into...
Mary Elizabeth Wieder
May 5, 20233 min read
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8 days in America: How I used ChatGPT for Work (and Play!)
Well, ChatGPT is banned in Italy over potential data privacy concerns. So just as I was starting to take an interest in ChatGPT for...
Mary Elizabeth Wieder
Apr 17, 20233 min read
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2023: Another year, another Book List
Why keep an annual book list? Every new year start, most of my colleagues and friends are vowing to read more, and since knowledge is...
Mary Elizabeth Wieder
Jan 30, 20239 min read
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Defining Marketing Strategy with LEGO® Serious Play®: Buyer Personas, Customer Journeys and more!
Once of the benefits of being a professor is getting to test out metholodogies and research along with your students. As a professor of...
Mary Elizabeth Wieder
Nov 29, 20223 min read
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LEGO® Serious Play® for Individual Goal and Objective Setting
Objective-setting has become a fundamental strategic element for most organizations. They rely on schemes like OKR (Objectives and Key...
Mary Elizabeth Wieder
Aug 2, 20222 min read
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Why Design Thinking is Helping Companies get to Market Quicker and Smarter
I had a rather unusual conversation with a client recently while preparing a workshop: the client wanted to explore innovative market...
Mary Elizabeth Wieder
Jul 8, 20223 min read
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LEGO® Serious Play Workshop for SASP: Teambuilding. Future Growth. Big Picture.
When you think of professional development, growth and goal setting, does “play” come to mind? M7 Social Project recently introduced...
Mary Elizabeth Wieder
May 31, 20225 min read
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M7 Book List 2022
Time to start the annual Book List with my reads for this year! I don't have a particular method for how I choose my books. I like a mix...
Mary Elizabeth Wieder
Feb 4, 20227 min read
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Cheers to 37! A Birthday with (Social) Impact...
Not only are birthdays an occasion to connect and celebrate with friends and relatives, it's also time to reflect on another trip around...
Mary Elizabeth Wieder
Aug 28, 20213 min read
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Diversity & Inclusion: Putting more women in leadership positions should be a strategy
While March 8th is officially known as International Women’s Day, the whole month of March tends to be dedicated to “honoring” women. So,...
Mary Elizabeth Wieder
Mar 15, 20213 min read
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