As a marketer, have you ever been asked to justify marketing spend? Have you ever been asked by a potential customer how you plan on...

Admit it. You probably used ChatGPT at some point today. Maybe even to give suggestions on a witty blog title? Yes, AI is everywhere....

Does the following statement surprise you? Growing companies don’t always need a full-time Chief Marketing Officer (CMO). Did you know...

As we enter the second half of 2025, now is the perfect time to pause, refocus, and prepare your marketing strategy for 2026. At M7...

In a crowded market, great marketing isn’t just creative — it’s strategic . Too often, teams get caught in the whirlwind of content...

M7 Social Project  wasn’t born in a boardroom — it began almost by accident back in 2018. It started with a question: Why do good ideas...

This post will document the books I read throughout the year and my honest reviews of them. I hope to engage in more educational and...

In case anyone needed another justified reason to eat Nutella, today, February 5th, is World Nutella Day, a day where Nutella lovers can...

È giunto il momento per le aziende di decidere se sono disposte a investire nella parità di genere come vero e proprio motore del business.

Every new year, many people claim "I want to read more". It's a great resolution on the surface, but the truth is we are actually reading...

2023 was another fun year for me in the consulting world getting to work with a global range of clients in different B2B sectors. It may...

As I wrap up another semester of International Marketing with USAC Verona, one of our last lessons was the famous LEGO® Serious Play®...

I recently had the chance to conduct a LEGO® Serious Play® workshop for the Mentoring program of Verona Professional Women Networking,...

Over the course of 42.192km (26.2 miles) through the five boroughs of New York City, my first full marathon was a testament to the impact...

What does a professor do with a group of international marketing students during a hot Friday afternoon lesson on foreign marketing mix...

Last week in my International Marketing class at USAC Verona, I did a dedicated lesson on sustainability, social impact and marketing...

“Put four LEGO® bricks together at random. You have 30 seconds”. These were the instructions I gave my marketing students as we dove into...

Well, ChatGPT is banned in Italy over potential data privacy concerns. So just as I was starting to take an interest in ChatGPT for...

Why keep an annual book list? Every new year start, most of my colleagues and friends are vowing to read more, and since knowledge is...

Once of the benefits of being a professor is getting to test out metholodogies and research along with your students. As a professor of...