What is LEGO® Serious Play®?
LSP is a proven methodology developed to bring creativity, the exuberance and the inspiration of play to the serious concerns of the business world. Using the class bricks, the methodology focuses on constructivism, play, imagination and identity.
The builds are essentially 3D prints of our thoughts and ideas.
The market-driven approach to LSP looks to develop marketing strategy in areas such as Product Development, Target Markets and Buyer Personas, Market Positioning, Customer Journey, Brand Personality and Tone of Voice, Sales and Marketing team alignment.
How does it work?
Identify Clear Objectives
What are the outcomes the company or organization wants to achieve alongside the participants? In a discovery call, we define the overarching objective.
Design Build Questions
There are specific challenge questions for which participants build outcomes using the LEGO® bricks, either for an individual response or in a "shared model".
Create Reflection Questions
The workshops are very interactive and "democratic" meaning everyone shares and speaks. All participants share their builds and reflect on the objective.
Test and Analyze Logic
Use the builds to align everyone on the objective and next steps. A Final Report is provided by the Facilitator within 1 week after the workshop.