What is LEGO® Serious Play®?
LSP is a proven methodology developed to bring creativity, the exuberance and the inspiration of play to the serious concerns of the business world. Using the class bricks, the methodology focuses on constructivism, play, imagination and identity.
The builds are essentially 3D prints of our thoughts and ideas.
The market-driven approach to LSP looks to develop marketing strategy in areas such as Product Development, Target Markets and Buyer Personas, Market Positioning, Customer Journey, Brand Personality and Tone of Voice, Sales and Marketing team alignment.