Not only are birthdays an occasion to connect and celebrate with friends and relatives, it's also time to reflect on another trip around the sun and think about our impact. Yesterday, August 27, I added another year to the ring. Thanks for all the birthday love, and here are some thoughts on social impact and an introduction to two new #socialimpact projects for female entrepreneurs and refugees. I am always amazed at the amount of messages I receive on my birthday through va

Why is creating social impact the next step in expanding your digital strategy? #socialimpact If you ask most companies what their marketing strategy is for 2021, most will probably reply emphatically: “#digitalmarketing” or “#datadrivenmarketing”, meaning they are relying on digital tools to convey a message, or sell, to their target market. If you ask these same companies what their customers actually care about, you might get typical responses like price-quality ratio or s