Mary Elizabeth WiederDec 1, 20235 minLEGO® Serious Play® Workshop: the power of Metaphor and Storytelling for Product PositioningAs I wrap up another semester of International Marketing with USAC Verona, one of our last lessons was the famous LEGO® Serious Play®...
Mary Elizabeth WiederJun 21, 20234 minThe Power of Sustainability, Social Impact, and Marketing: A Triple Win (also in the classroom!)Last week in my International Marketing class at USAC Verona, I did a dedicated lesson on sustainability, social impact and marketing...
Mary Elizabeth WiederMay 5, 20233 minLEGO® Serious Play®: the Customer Journey from Awareness to Advocacy Starts with a Single Brick“Put four LEGO® bricks together at random. You have 30 seconds”. These were the instructions I gave my marketing students as we dove into...
Mary Elizabeth WiederJul 8, 20223 minWhy Design Thinking is Helping Companies get to Market Quicker and SmarterI had a rather unusual conversation with a client recently while preparing a workshop: the client wanted to explore innovative market...