As I wrap up another semester of International Marketing with USAC Verona, one of our last lessons was the famous LEGO® Serious Play®...

I recently had the chance to conduct a LEGO® Serious Play® workshop for the Mentoring program of Verona Professional Women Networking,...

What does a professor do with a group of international marketing students during a hot Friday afternoon lesson on foreign marketing mix...

“Put four LEGO® bricks together at random. You have 30 seconds”. These were the instructions I gave my marketing students as we dove into...

Once of the benefits of being a professor is getting to test out metholodogies and research along with your students. As a professor of...

Objective-setting has become a fundamental strategic element for most organizations. They rely on schemes like OKR (Objectives and Key...

When you think of professional development, growth and goal setting, does “play” come to mind? M7 Social Project recently introduced...