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LEGO® Serious Play® Workshop: the power of Metaphor and Storytelling for Product Positioning
As I wrap up another semester of International Marketing with USAC Verona, one of our last lessons was the famous LEGO® Serious Play®...
Dec 1, 20235 min read
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The Power of Sustainability, Social Impact, and Marketing: A Triple Win (also in the classroom!)
Last week in my International Marketing class at USAC Verona, I did a dedicated lesson on sustainability, social impact and marketing...
Jun 21, 20234 min read
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LEGO® Serious Play®: the Customer Journey from Awareness to Advocacy Starts with a Single Brick
“Put four LEGO® bricks together at random. You have 30 seconds”. These were the instructions I gave my marketing students as we dove into...
May 5, 20233 min read
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Why Design Thinking is Helping Companies get to Market Quicker and Smarter
I had a rather unusual conversation with a client recently while preparing a workshop: the client wanted to explore innovative market...
Jul 8, 20223 min read
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LEGO® Serious Play Workshop for SASP: Teambuilding. Future Growth. Big Picture.
When you think of professional development, growth and goal setting, does “play” come to mind? M7 Social Project recently introduced...
May 31, 20225 min read
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What is a “corporate” social impact project?
Might social impact strategies just save the world? It’s hopeful thinking, but the truth is that social impact gives businesses and...
Feb 12, 20213 min read
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