Mary Elizabeth WiederDec 1, 20235 min readLEGO® Serious Play® Workshop: the power of Metaphor and Storytelling for Product PositioningAs I wrap up another semester of International Marketing with USAC Verona, one of our last lessons was the famous LEGO® Serious Play®...
Mary Elizabeth WiederNov 23, 20235 min readMy 24-Hour Day: how LEGO® Serious Play® helps clarify Priorities vs DirectionI recently had the chance to conduct a LEGO® Serious Play® workshop for the Mentoring program of Verona Professional Women Networking,...
Mary Elizabeth WiederOct 4, 20234 min readUsing LEGO® to analyze LEGO®: from core product to global marketing mixWhat does a professor do with a group of international marketing students during a hot Friday afternoon lesson on foreign marketing mix...
Mary Elizabeth WiederMay 5, 20233 min readLEGO® Serious Play®: the Customer Journey from Awareness to Advocacy Starts with a Single Brick“Put four LEGO® bricks together at random. You have 30 seconds”. These were the instructions I gave my marketing students as we dove into...
Mary Elizabeth WiederMay 31, 20225 min readLEGO® Serious Play Workshop for SASP: Teambuilding. Future Growth. Big Picture.When you think of professional development, growth and goal setting, does “play” come to mind? M7 Social Project recently introduced...