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Mary Elizabeth Wieder
Feb 5, 20244 min read
World Nutella Day and an International Marketing Lesson on Promotional Lifecycles
In case anyone needed another justified reason to eat Nutella, today, February 5th, is World Nutella Day, a day where Nutella lovers can...
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Mary Elizabeth Wieder
Jan 17, 20249 min read
Parità di genere aziendale: non solo giustizia sociale, ma strategia a lungo termine
È giunto il momento per le aziende di decidere se sono disposte a investire nella parità di genere come vero e proprio motore del business.
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Mary Elizabeth Wieder
Nov 8, 202310 min read
My NYC Marathon Journey: the pinnacle of a global career
Over the course of 42.192km (26.2 miles) through the five boroughs of New York City, my first full marathon was a testament to the impact...
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Mary Elizabeth Wieder
Jun 21, 20234 min read
The Power of Sustainability, Social Impact, and Marketing: A Triple Win (also in the classroom!)
Last week in my International Marketing class at USAC Verona, I did a dedicated lesson on sustainability, social impact and marketing...
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Mary Elizabeth Wieder
Mar 15, 20213 min read
Diversity & Inclusion: Putting more women in leadership positions should be a strategy
While March 8th is officially known as International Women’s Day, the whole month of March tends to be dedicated to “honoring” women. So,...
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Mary Elizabeth Wieder
Feb 12, 20213 min read
What is a “corporate” social impact project?
Might social impact strategies just save the world? It’s hopeful thinking, but the truth is that social impact gives businesses and...
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Mary Elizabeth Wieder
Jan 20, 20214 min read
Strategic, Fast and Social: The Rise of Staff-On-Demand and what it means for Marketing
The very nature of the workplace is changing. Companies want top talent to guide strategies that create both economic and social value....
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Mary Elizabeth Wieder
Mar 24, 20202 min read
Book List 2020
In this post I will keep an ongoing list of the books I read throughout the year with some comments along the way. Happy reading and...
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