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World Nutella Day and an International Marketing Lesson on Promotional Lifecycles
In case anyone needed another justified reason to eat Nutella, today, February 5th, is World Nutella Day, a day where Nutella lovers can...
Feb 5, 20244 min read


Parità di genere aziendale: non solo giustizia sociale, ma strategia a lungo termine
È giunto il momento per le aziende di decidere se sono disposte a investire nella parità di genere come vero e proprio motore del business.
Jan 17, 20249 min read


My NYC Marathon Journey: the pinnacle of a global career
Over the course of 42.192km (26.2 miles) through the five boroughs of New York City, my first full marathon was a testament to the impact...
Nov 8, 202310 min read


The Power of Sustainability, Social Impact, and Marketing: A Triple Win (also in the classroom!)
Last week in my International Marketing class at USAC Verona, I did a dedicated lesson on sustainability, social impact and marketing...
Jun 21, 20234 min read


Diversity & Inclusion: Putting more women in leadership positions should be a strategy
While March 8th is officially known as International Women’s Day, the whole month of March tends to be dedicated to “honoring” women. So,...
Mar 15, 20213 min read


What is a “corporate” social impact project?
Might social impact strategies just save the world? It’s hopeful thinking, but the truth is that social impact gives businesses and...
Feb 12, 20213 min read


Strategic, Fast and Social: The Rise of Staff-On-Demand and what it means for Marketing
The very nature of the workplace is changing. Companies want top talent to guide strategies that create both economic and social value....
Jan 20, 20214 min read


Book List 2020
In this post I will keep an ongoing list of the books I read throughout the year with some comments along the way. Happy reading and...
Mar 24, 20202 min read
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