A New Look, A Lasting Mission: M7 Social Project Rebrands

M7 Social Project wasn’t born in a boardroom — it began almost by accident back in 2018.

It started with a question: Why do good ideas and concepts often get lost between cultures? What began as a few freelance gigs across Italy and the U.S. quickly became something more — a movement to bridge misunderstanding through language, culture, and purpose-driven marketing.

That’s actually where the name comes from:

M for Marketing, and 7 for the seven key services we offer — each one designed to help organizations grow, connect, and lead with impact. (It may or may not also be a coincidence that the founder's name starts with M and her favorite number is 7).

In the past seven years, M7 Social Project has worked with companies through the nuanced intersection of global expansion and social responsibility. From translating content across cultures, to building community-rooted campaigns, to driving business growth with heart.

M7 builds bridges, not just strategies.

Why the Rebrand

After seven years of this work — across sectors, borders, and languages — it was time for a new visual identity. Something that reflected the brand's origins, but also it's evolution and future vision. Something that honored the consulting work done, but also the human connections created.

The new logo is just that.

A Symbol of Clarity and Connection

At the heart of the logo is a human profile — representing the people-first approach. It’s the client navigating change, the audience seeking meaning, the culture waiting to be understood.

Inside the profile is a radiant starburst, symbolizing insight, transformation, and that moment when confusion becomes clarity — the kind of clarity that changes the big picture, not just metrics.

The surrounding arc is bold, dynamic, and open. It shows that the M7 consulting process is collaborative and ever-evolving, inviting in new voices and fresh perspectives.

The colors — a balance of rich plum and vibrant coral — blend depth with warmth, strategy with creativity, business with humanity.

“Leave an Impact” — More Than a Tagline

The tagline remains as the one constant that guides all work carried out by M7.

Whether it’s:

• Helping a nonprofit expand across borders,

• Advising a startup on socially responsible branding,

• Or guiding a corporation through cultural transformation,

It should answer one question: What will this leave behind? Success isn’t just market share or visibility. It’s legacy. Inclusion. Understanding. Change.

What’s Next for M7?

Our new look reflects our evolution from a small cross-cultural project into a larger, full-scale global consultancy — one that delivers strategic marketing and seven core services through a lens of empathy, equity, and impact.

M7 Social Project is built on a network of global marketing, business and digital consultants across Europe and the U.S. that provide the following services:

• Marketing Strategy: conduct a full marketing audit, perform market research and develop a solid marketing strategy and a strategic plan

• Marketing in Outsourcing: eliminate the risks of a FTE and hire an experienced CMO for fractional marketing work or a consultant on a continual basis

• Marketing Innovation Management: dedicated workshops for new product and service innovation and New Product Innovation (Development) management

• Marketing Content Creation: create marketing collateral, sales enablement material, social media content and more, in multiple languages, as well as translations (Italian-English)

• Marketing Lead Funnels: develop B2B lead generation and nurturing strategies, CRM management and LinkedIn Sales Navigator for lead growth

• Marketing Privacy Compliance: understand GDPR, HIPAA and other privacy regulations from a marketing perspective and put your processes in order

• Marketing Training and Workshops: training courses (in English or Italian) on marketing concepts, LEGO Serious Play workshops with certified facilitators for teambuilding or innovation workshops.

From Italy to the U.S., and far beyond, M7 Social Project continues to do what it was unintentionally built to do:

Bridge gaps. Spark ideas. Translate purpose into progress.