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2023: Another year, another Book List
Why keep an annual book list? Every new year start, most of my colleagues and friends are vowing to read more, and since knowledge is...
Jan 30, 20239 min read


Defining Marketing Strategy with LEGO® Serious Play®: Buyer Personas, Customer Journeys and more!
Once of the benefits of being a professor is getting to test out metholodogies and research along with your students. As a professor of...
Nov 29, 20223 min read


LEGO® Serious Play® for Individual Goal and Objective Setting
Objective-setting has become a fundamental strategic element for most organizations. They rely on schemes like OKR (Objectives and Key...
Aug 2, 20222 min read


Why Design Thinking is Helping Companies get to Market Quicker and Smarter
I had a rather unusual conversation with a client recently while preparing a workshop: the client wanted to explore innovative market...
Jul 8, 20223 min read


LEGO® Serious Play Workshop for SASP: Teambuilding. Future Growth. Big Picture.
When you think of professional development, growth and goal setting, does “play” come to mind? M7 Social Project recently introduced...
May 31, 20225 min read


M7 Book List 2022
Time to start the annual Book List with my reads for this year! I don't have a particular method for how I choose my books. I like a mix...
Feb 4, 20227 min read


Cheers to 37! A Birthday with (Social) Impact...
Not only are birthdays an occasion to connect and celebrate with friends and relatives, it's also time to reflect on another trip around...
Aug 28, 20213 min read


Diversity & Inclusion: Putting more women in leadership positions should be a strategy
While March 8th is officially known as International Women’s Day, the whole month of March tends to be dedicated to “honoring” women. So,...
Mar 15, 20213 min read


What is a “corporate” social impact project?
Might social impact strategies just save the world? It’s hopeful thinking, but the truth is that social impact gives businesses and...
Feb 12, 20213 min read


Hooray for Data-Driven Marketing! But who is protecting data and how? | Marketing Privacy
The field of marketing has been revolutionized, through disruptive technology and social sharing platforms, to become the data-driven...
Feb 5, 20214 min read


Strategic, Fast and Social: The Rise of Staff-On-Demand and what it means for Marketing
The very nature of the workplace is changing. Companies want top talent to guide strategies that create both economic and social value....
Jan 20, 20214 min read


M7 Social Project among WomenX Impact Summit ambassador partners in Italy
WomenX Impact Summit comes to Bologna, Italy this September making women protagonists of a discussion around #entrepreneurship, work and...
Jan 7, 20214 min read


M7 Book List 2021
My book choices are often a reflection of my goals for the year, and this year the idea is to challenge myself to be better, to rise to...
Jan 7, 20217 min read


Marketing in 2021: What does it mean to be digital and have a social impact?
Why is creating social impact the next step in expanding your digital strategy? #socialimpact If you ask most companies what their...
Jan 5, 20213 min read


Book List 2020
In this post I will keep an ongoing list of the books I read throughout the year with some comments along the way. Happy reading and...
Mar 24, 20202 min read
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